Businesses should collect information on their target audience to build customer portraits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2020, 12:08 PM UTC

Customer portraits identify audience characteristics that can help brands develop an effective marketing strategy.

This piece suggests marketers should gather information about the purchasing habits of their target audience to build a compelling customer portrait. Understanding customer priorities and factors that influence their purchase decisions can help businesses push sales.

In the case of B2C organizations, marketers should collect information like demographics, income, and decide on the most suitable advertising channels to attract their target audience. In the case of the B2B model, businesses should focus on the economic sector, budget, and suppliers of their target customers.

Businesses should further establish communication with their customers through feedback tools like emails and online surveys. Allowing customers to provide feedback about the products and services helps brands build trust.

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