B2B companies can leverage AI to build a positive customer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2020, 3:22 PM UTC

SiriusDecisions’ report found that 81% of B2B buyers make a purchase decision based on customer experience.

This piece says that it is essential for B2B marketers to deliver positive customer experience to improve brand reputation and loyalty. These organizations can use AI tools to enhance CX and enhance their sales and marketing operations.

AI platforms can offer actionable insights to the sales and marketing teams to help increase their productivity. B2B companies can also use AI to reduce the possibility of human error along the customers’ journey. It can further help provide consistent customer experience and more targeted engagement.

This piece states that AI provides the customer success team with a comprehensive list of key customer contacts. It can help them build better relationships with the key stakeholders of the business. AI can also help brands align with their go-to-market team.

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