New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Including keywords in podcast title, subtitle, and description can make it SEO-friendly.

Even though podcasts can be produced with even rudimentary laptops, marketers should invest in equipment like a microphone to improve sound quality. This piece states that podcasts with poor audio quality are very less likely to be successful. 

Marketers should choose a theme for their podcasts that they are informed about and make it sound interesting. The author suggests businesses should stick to their chosen subject, and not jump on a trending topic bandwagon, to make their podcast engaging.

This piece further suggests marketers should invite expert guests to their podcasts to give their audiences different perspectives. They should also guest on other podcasts to expose themselves to new audiences.

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[7 minute read]

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