Include 5 “W’s” in the event invitation emails to improve clarity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2020, 4:21 PM UTC

Adding CTAs in the email can helps businesses easily track click-through rates.

This piece talks about how marketers can make their email invitations more engaging for their readers. Businesses should include 5 W’s- Who, What, When, Where, and Why, in their email invitation to give their audiences a precise idea about the event logistics.

Marketers should further focus on adding details like subject lines that can emotionally engage the readers. The author suggests brands can also include directions of the event location at the bottom of the email to help readers understand the commute. 

The article recommends businesses should not crowd the email invites with unnecessary details while adding all the important information about the event. Poorly organized emails crowded with extra information can confuse the readers and eventually turn them away.

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[6 minute read]