Brands must connect regularly with their digital agency to ensure teams work towards the same goal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2020, 1:19 AM UTC

Ensuring alignment can reduce friction between teams and increase efficiency.

This article suggests using clear communication to solve challenges faced by digital marketers. Companys’ product teams must request regular quarterly reports from their digital marketing agency to glean insights into their audience. Such data can find use across the organisation.

Consistent communication between a digital agency and a company’s sales team can ensure both parties are working towards the same business goals. Businesses must share lead data (quantitative factors from CRM and qualitative feedback from sales) with the agency.

Businesses must ensure alignment and transparency to reduce friction between teams. Initiate a “kickoff” meeting between all parties to brief all sides. Businesses must formulate a plan to hold the agency responsible for missed deadlines and avoid expensive delays in launching campaigns.

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