Marketers can use conversational AI bots to become more ROI-focused

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2020, 7:13 AM UTC

A Gartner report predicts, 40% of users in certain B2B verticals will interact with apps that support conversational user interface with AI.

This article says that CMOs must use conversational AI bots to be better able to present lead quality and the contribution of marketing efforts towards overall revenue. CMOs can leverage conversational AI bots to work towards achieving strategic KPIs and improving average order value.

For this, companies need to pick a chatbot that can help deliver a seamless experience. While choosing a chatbot company, marketers should ensure the digital assistant is incorporated with the back-end systems to make them enterprise-ready.

When conversational AI bots are integrated with WhatsApp, brands can convert marketing qualified leads (MQLs) and sales qualified leads (SQLs) into customers in real-time. Further, marketers should ensure the chatbots have been built on robust natural-language processing libraries.

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