New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Interactive content like surveys and infographics can help grab audience attention.

This piece states that it is essential for marketers to plan an appropriate content marketing strategy to attain higher rankings in app stores. While planning the strategy, businesses should find out the right target audiences through an in-depth survey of the app market.

Brands should then create engaging content like social media posts, landing pages and blog posts among others to reach out to their audiences. They should further optimize the in-app content by using screenshots and relevant keywords to get their apps noticed by the search engines.

The author recommends businesses should hype-up the app across all social media channels and blogs. They can include various burst campaigns and reviews from industry experts to increase the app’s organic downloads.

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[4 minute read]

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