For omni-channel marketing, reach customers on the channels they prefer

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 06, 2020, 1:34 AM UTC

Creating buyer personas can help determine who to focus marketing efforts on.

This article suggests how brands can deliver omni-channel marketing experiences to customers. They must opt for devices and channels their customers prefer and invest in those. To know which approach is working best, brands can use social monitoring and marketing analytics to glean insights.  

Marketers must create their ideal buyer personas and focus their marketing efforts on them. This group is likely to value the brand’s products and services the most. Focusing on consumer journey and purchase frequency allows marketers to deliver premium customer experiences.

This article states customer service is an important aspect of omni-channel marketing. Keeping marketing teams and customer service teams in close contact can help brands provide better customer support.

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