Brands should leverage style guides for their buyer's guide

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 06, 2020, 3:51 PM UTC

Style guides allow for smoother work-flow and an easy to use reference text for future use.

This piece suggests brands should create a company-wide editorial style guide to have a foundation for all future buyer's guides. Style guide serves as a reference text for all the future content and makes it easier for businesses to maintain and update them.

Marketers should further include their product or brand hallmarks in their buyer’s guide. This not only helps them highlight the brand’s USP but also allows them to showcase their reliability to their potential customers.

The author recommends businesses should also focus on the secondary and third demographics and not only their core audience in their buyer’s guide. This helps brands attract additional potential customers while explaining their products to their core prospects.

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