77% of users aged between 18 and 34 use Facebook on a daily basis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 06, 2020, 5:06 PM UTC

According to 5W Public Relations, 67% of millennials admit their purchase decisions are influenced by someone they follow on Facebook.  

This piece says that small businesses should leverage Facebook to raise their brand presence and appeal among consumers due to the network’s reach among millennials. This report says that the majority of 18-34-year-olds, 68% of 35-54-year-olds and 52% of 55+ users use Facebook daily.

While reaching out to this younger generation, businesses should use social media to communicate their brand values. 83% of millennials want to buy from brands that share their values.

The article also states that the purchase decision of 75% of the millennials is influenced by online ads. Instagram, the second-most popular platform, is used by 70% of millennials daily, followed by platforms like YouTube and Twitter.

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