Linear TV ad revenue dipped 1% in CY 2019

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February 05, 2020, 9:55 AM UTC

Standard Media Index (SMI) gathered data from invoices of media agencies representing about 70% of the national TV industry.

A Standard Media Index report highlights that linear TV’s revenue saw a 1% dip and reached $44.1 billion in 2019, as against 2018. Ad revenue from the World Cup and Olympics was excluded from the report to ensure a meaningful comparison.

The research adds that the national linear ad revenue’s 0.9% decline in Q4 2019 was due to a 14.5% drop in prime-time entertainment ad revenue. At 18.7%, NBC Universal led in share of total linear ad revenue for Q4.

Discovery at 8.4% and Fox (driven by NFL ads) at 8.6% showed the biggest YoY gains in the period. CBS, NBC, Fox and ESPN saw a combined ad revenue gain of 10% versus 2018 quarter. News ad revenue grew 4% in Q4.

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