New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Micro-influencers see an average engagement rate of 7%.

This article states that influencer marketing is predicted to account for an $8 billion industry this year. A study conducted by Later and Fohr notes that Instagram posts are expected to dip to an average of two per week.

The report reveals that Instagram users are expected to shift to IGTV and stories from feed posts. Brands that can adapt accordingly can expect to see gains. Influencers with 250,000 to 500,000 million followers are likely to post as often as once a day.

Further, post captions would be range between 65 and 70 words. After assessing 12 million Instagram posts, 9 am to 11 am eastern was found to be the best time to post on Instagram.

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[3 minute read]

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