Integrate PR and marketing departments to enhance public relations​

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2020, 1:24 PM UTC

Hiring a social media manager can help businesses connect with their social media visitors.

This piece suggests companies should integrate their public relations (PR) department with the marketing team due to their commonalities. Both marketing and PR teams can work together to leverage each other’s expertise and enhance efficiency.

Marketers can work with PR professionals and use the media to find new customers, while PR professionals can also benefit from certain marketing software and tools. Brands should also clarify and reassign their employees’ role based on their qualifications and experiences to avoid instability and lack of production.

Businesses can also hire a timekeeper to keep track of meeting durations and avoid inconvenience. Companies should further make sure that not only the team leaders but each member of the team should participate in the meeting and give his/her inputs.

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