B2B content marketers must create an editorial calendar and style guide

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2020, 7:26 AM UTC

Businesses must aim to create at least two or three content pieces a week.

This article recommends some ways that can let B2B companies improve their content marketing in 2020. B2B businesses must set up an editorial calendar to help them plan what content to produce and when, and the overall strategy for blog articles, videos and podcasts.

They must aim to produce at least two or three content pieces per week. Additionally, breaking the content down by month can let companies plan content creation better. Create a content marketing style guide, which includes best practices, to maintain consistency in brand voice, tone and style.

Structuring a process to regularly get sales insights during the content strategy process can be very effective. Sales teams know first-hand what prospects want and what their problem areas are.

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