Moderating content on the websites can help brands better their customer communication

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 30, 2020, 5:11 PM UTC

User-generated content should be monitored and regulated through content regulators.

This piece argues that moderating content on online portals like social media pages and forums is necessary for businesses to ensure satisfactory customer communication. It serves as an essential tool to acquire and retain customers and promote their products/services online.

The efficient use of content moderation can help brands understand their customers’ needs by giving them a suitable platform to voice their opinions. Customers should view end-user posts as “legitimate” sources while researching a business.

Companies can achieve content moderation either manually or with AI technologies like “image moderation and nudity detection technology”. This piece suggests businesses should choose the most suitable method according to their pre-set guidelines and the number of posts they wish to moderate daily.

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