Brands should improve experiences to demonstrate their commitment to consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 30, 2020, 9:25 AM UTC

Small businesses must look to build meaningful connections with them.  

This article states experiences such as, consumer’s interactions with employees, trust in the company and quality of services shapes consumer’s experience with a brand. Creating experiences aligned with what a brand represents can help marketers display their commitment towards consumers and build loyalty.

The constant and familiar experience provided by brands like Amazon with diverse services and products is what brings loyal customers towards the company repeatedly. Small and mid-sized businesses on the other hand can rely on the quality of interaction they provide to build a meaningful and personal connection.

Making consumers feel welcome, stocking their favourite products are some of the ways brands create an experience and earn loyalty. Consistently providing positive experiences can lead to consumers using their influence positively for the brand.

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