New Ideas in Marketing
Essential news for marketers, summarised by YouGov

US West Coast comes in at 63%, US East Coast at 56%, South-East Asia at 63% and Germany at 44%.

 This article cites SI Partners’ Global Acquirer report as per which, UK is seeing a “considerable amount of demand in the market despite geopolitical disruption”. Additionally, Germany is being seen as an untapped market.

72% of businesses planning to make acquisitions in the UK market could make one or two purchases in the next 18-24 months. Three to five purchases are being planned by 24% of the respondents. While considering an acquisition, only 3% of buyers would emphasise fame and reputation.

The report also predicts improved interest in agencies that can offer CRM, performance marketing along with creative skills. 86% of global marketing services groups are looking to acquire agencies with adtech/martech/media tech capabilities.  

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[3 minute read]

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