They can choose a platform depending on the demographic they wish to reach.
The article highlights some social media platforms that brands must focus on. Brands can pay Snapchat to be able to show their product to users while they are surfing through the snapchats of the users they follow.
41% of Snapchat’s userbase is in North America. 73%, majority user group, is of 18-24 year olds. TikTok with 500 million monthly users is more popular among Generation Z. Big brands such as Nike, Fenty Beauty and Apple Music are advertisers on TikTok.
37% of unique visitors to TikTok are from households that earn $100,000 or more a year. Lasso (launched by Facebook in 2018) currently has 70,000 users in the US. Marketers can also consider Reddit as it has a user base of 330 million active users.
[6 minute read]