Google’s removal tools will let companies hide URLs from showing up in Google search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2020, 7:26 AM UTC

The tool will be available within Google Search Console under “Removals”.

Google has rolled out a removals tool which will let brands temporarily hide URLs from showing up in Google search. It will also show which content is not in Google because of being “outdated”.

The tool would present which URLs are filtered by Google SafeSearch adult filter. It can be accessed under the “index” menu, labelled as “Removals”. For now, the tool doesn’t actually delete the URLs from Google’s index but will only hide them for six-months from showing up in the search results.

Such type of removal is the temporary remove URL. One type of removal would be the clear cache URL. This clears the cached page and eliminates the page description snippet in search results until the next time the page is crawled. 

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