Merkle's Q4 2019 Digital Marketing Report reveals that Microsoft's search ads increased by 17% year-over-year (YOY).
Helped by YouTube, the year-over-year advertiser investment in Google rose by 43%. While mobile ad spends continued to outperform other devices, ad-spend on desktop search ads increased by 12%.
The report states the slowing of mobile along with the increase in cost per clicks for advertiser brand keywords, led to CPC growth on Microsoft search ads. Microsoft's search ads increased by 17% YOY, but the clicks decreased by 10%.
Text ads for advertiser brand keywords saw steady growth in the latter half of 2019, with clicks for it increasing 21% YOY. Google Shopping ads though recorded slower growth, as marketers spent more on Amazon Sponsored Products ads with 63% YOY.
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