Run branded hashtag challenges to effectively leverage TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 10:03 AM UTC

The platform is best used to reach Gen Z and younger millennials.

This piece shares information about TikTok to help marketers decide if the platform fits their need. Apart from solely creating videos, the platform lets users customise videos by adding filters, music, stickers and background.

TikTok lets its users download videos to share on other social media platforms, which gives it a broader reach. Marketers can leverage TikTok by running a relevant, branded hashtag challenge.

Brands could work with TikTok influencers to amplify marketing efforts. The influencers could either jumpstart a branded hashtag challenge or create content that feature’s a brand or a product. Companies looking to reach Gen Z and younger millennials should consider TikTok in the marketing mix.  

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