Publishing content on trending topics can aid new websites to rank better on Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 1:07 PM UTC

Creating relevant content based on current events can help marketers enhance website rankings.

This piece recommends new or struggling websites should publish content on trending topics to improve search rankings on Google. Brands should publish new and updated content that is relevant to the users as opposed to evergreen content.

The author contends that brands should constantly update content, rather than just changing content or rearranging words to rank higher. Google’s John Mueller said the search engine considers new content based on the context of user searches while ranking sites.

Creating content on current events like politics, sports and entertainment can enable new webpages to rank better and build traffic fast. Marketers should allocate time towards creating new content to keep their websites afloat “during the lean times between algorithms.”

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