New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Leveraging constant feedback from the viewers can help brands improve their content and enhance its delivery.

This piece suggests businesses should schedule their content and consistently post their videos on YouTube. Being consistent can help marketers maintain accountability and allow their users to know when to expect videos from the brand.

Brands should create content that resonates with their audience and optimize it with SEO to rank higher on search results. Optimising videos for Google search results can further help marketers lead the “customer path to purchase”.

The author recommends marketers should add attractive thumbnails and titles to the videos to grab their viewers’ attention in the first few seconds. It can also help brands build viewers’ anticipation by portraying a glance of the video.

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[6 minute read]

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