Interactive content formats are 93% more effective than “static” content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 12:46 PM UTC

Over 90% of B2B prospects want interactive content over static content.

This piece highlights some trends that brands must keep an eye on in 2020. Voice search advertising has been on a lot of marketer’s radar. Google predicts that Google Assistants are likely to reach one billion devices soon. Voice-based purchases are expected to increase to $40 billion in 2022.

Investing time and money in including interactive formats into digital marketing efforts can be effective. Interactive content is 93% more effective than “static”. Such content could generate twice the conversion as compared to passive content.

TikTok’s outreach potential is enormous and provides a huge scope for virality. Utilising branded lenses can help improve presence on the platform. TikTok has great potential as it is available in 75 languages, across 150 countries and 66% of its users are under 30 year olds.

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