Include case studies in the websites to boost SEO and build authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 1:06 PM UTC
Case studies should include testimonials from the top-level executives of the company to enhance credibility.
This piece suggests businesses can include case studies on their websites to earn backlinks and improve rankings in the SERPs. Leveraging case studies can help brands demonstrate that they can solve their customers’ pain points and stand out as an authority.
Marketers can use case studies as a link to connect with their prospects and show them how their products and services have benefitted customers with similar problems. It can further lay the challenges faced by the brand’s clients and the business’s approach towards solving it.
Case studies can help the brand’s prospective customers to choose the right products or services based on their needs. Customer stories can further act as an evidence of the solutions that the business has provided to solve their customers’ challenges.
[5 minute read]