Click hotspots can provide insights into a webpage’s performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 10:52 AM UTC

This map is ideal for home and sales pages.

This article makes recommendations of some sales and marketing metrics that businesses must track. The author suggests tracking customer lifetime value (CLV) which informs marketers of how much they might be willing to spend on acquiring new leads while maintaining healthy profit margins.

Measuring traffic coming in from various sources is advised. Companies could try to discover the click hotspots on a site. This map shows areas where visitors to a landing page have clicked on the most.

Further, lead scoring can give businesses an indication of the quality of their sales funnels. One way to have leads that score better is to improve the sales funnel and content conversion. By segmenting leads based on the acquisition channel, brands can have a better understanding of conversion rate by acquisition channel.  

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[17 minute read]