5G can help B2B businesses deliver richer, immersive experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 12:23 PM UTC

The shift from 4G to 5G will increase B2B marketer’s opportunities.

This article states ways in which B2B content can benefit from 5G. 5G will let brands produce customised, multi-dimensional content that’s changeable based on a viewer’s actions or preferences. Increased download speeds can deliver richer, more immersive experiences.

5G’s “lightning-fast” data speeds will let B2B companies conduct high-quality video calls with clients without any disruption. 5G will also allow the creation of eye-catching and engaging live presentations that could replace personal meetings.

Additionally, 5G could improve live-broadcasting for businesses. It will also let presenters reply to viewer’s questions and comments at events. The shift from 4G to 5G will broaden B2B brands’ opportunities to reach and communicate with prospects, and nurture meaningful on-gonging relationships with clients.

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[3 minute read]