A logo with a “cluttered design” can help create an illusion of dimension or movement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 6:40 AM UTC

It works by developing motion and depth in flat designs.

This article shares logo design trends that could emerge in 2020. Easily recognisable and minimal logos can strengthen a company’s branding. Companies must consider changing a logo only if it seems thoughtful and purposeful.  

The article expects “unusual” treatment of familiar fonts, and use of custom and unique fonts is also forecasted. Another trend observed by the author is that of “cluttered design” wherein motion and depth are created within a flat design. Further, overlapping shapes, colour tins and different angles could create an illusion of dimension or movement.

Brands would also look to attract user attention through a “chaotic arrangement”. These logos will be more recognisable as an image, rather than text. It’s more likely to work well for the music, design and fashion industry.

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