Informing performance marketing with a comprehensive view of the consumer journey can push ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 2:20 PM UTC

Marketers can create cost-effective performance marketing campaigns by establishing key performance indicators.

To create a seamless digital experience, brands should adopt performance marketing that can gather data across touchpoints and create meaningful customer interactions. Data from performance marketing can further help marketers identify and resolve customer pain-points.

Establishing key performance indicators that support the brand and campaign goals can help marketers enhance performance marketing. The author contends that brands should measure metrics like clicks, conversions and bounce rates among others to gather insights about their consumers.

While devising a performance marketing strategy, brands should also factor in local elements that can have an impact. Distinguishing regional differences across the consumer base can further help marketers drive online sales or in their apps.

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