Expertise, trustworthiness and authority to be buzzwords in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 11:31 AM UTC

The Influencer trend will continue to dominate in 2020.

This article highlights some SEO trends and approaches that marketers must be mindful of in 2020. Organic SEO strategies, in particular, would continue to be key to enhance online visibility. Marketers must use webpages effectively. The pages must have the consumer at their focus.

These pages could entertain, express views, provide information, sell a product or service and could be interactive. Having a Your Money or Your Life (YMYL) website could be more than currency. As per Google, pages with content that impacts people’s health, happiness, safety or financial solidarity constitutes a YMYL page.

For businesses that are leaders in the space, they would need to find ways to best deliver information that their audience wants. For websites looking to build trust, they must focus on reliability and security.    

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