Distributing workload among resources can help brands better address a crisis during early hours

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 11:14 AM UTC

This can help businesses easily draft their statements tailored to different audiences.

This piece argues marketers should line up all supports, both internal and external, to reduce their workload from day one of the crisis. It can help organizations better understand complex issues, assemble background facts on crisis and strategically build their narrative.

Businesses should increase their media monitoring activities involving social media channels to effectively answer complex media inquiries. Establishing a two-way communication with the stakeholders can not just show investment into the clients but foster trust as well.

Posting a supportive statement on social channels and the websites can help marketers buy time to develop a detailed response to the crisis. But businesses must be consistent with the story that defines their brand identity before, during and after the crisis.

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