Creating a customer survey can help marketers gather data for Facebook lead generation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 5:02 PM UTC

Brands should publish an organic post containing the survey link and pin it to the top of their Facebook page.

This piece suggests brands should create customer surveys and share them on Facebook to understand consumers and prospects’ opinions on their products and services. It can help businesses understand customer pain points and their areas of interest and eventually scale their businesses.

Businesses should then run Facebook ad campaigns on the post containing the survey link to target potential customers. Brands should further create four different ad sets and each of them should target a different audience like prospects and warm website visitors among others.

The author recommends marketers should compile the top survey responses to know their customers’ goals and concerns. It can further help marketers form better business narratives and glean data for future Facebook lead generation activities.

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[9 minute read]