“Buy online, pick up in store” option is preferred by 39% of shoppers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 1:58 AM UTC

24% of participants have opted for auto-replenishment services.

This article cites a Valassis study which found that while consumers wish to have more information on brands as they shop, they would much rather receive this information “with more signal and less noise”. Consumers want experience, efficiency and “that serendipitous feeling of finding something new”.

39% of respondents prefer companies that offer a “Buy online, pick up in store” option. Another 38% of consumers want ads to help them discover something new. Further, almost 70% of those polled like their shopping to get done as fast as possible.

The study states that 51% of respondents wish that advertisements would educate them enough for them to have the “best experiences” with a product. 51% of millennials and 30% of consumers overall are attentive towards influencers and celebrities online.

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