Brands can use breadcrumb schema to enhance mobile search rankings on Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 3:58 PM UTC

Creating contextual images can help marketers add value to their content and appear on organic search snippets.

This piece recommends brands should optimise page headlines, URL trails, images and site descriptions among others to enhance mobile search rankings. Employing breadcrumb schema can enable brands to showcase the path of destination page on search results and increase click-through-rates.

Using clear, well-branded and contextual images can add value to the content and rank higher on Google’s mobile search results. The author suggests marketers should create relevant meta descriptions as Google often uses meta descriptions to generate snippets.

Frequently updating content can further help brands keep content fresh and enhance organic clicks. Placing primary keywords in the headline and the title of the page can further help businesses enhance mobile search rankings and get featured on Google snippets.

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