52% of marketers feel the need to strengthen their data policies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2020, 10:32 AM UTC

44% of consumers globally have taken steps to reduce the amount of data they share online.

A WARC report cited in this article found that 88% of respondents “agree or strongly agree” to digital privacy gaining importance in 2020. 52% of those polled see a need to strengthen their data policies.

With companies now looking to gather first-party data, 58% of participants “agree or strongly agree” on having a strategy to collect this data. On data privacy and protection, 86% of respondents and over 50% of global consumers feel big tech companies must be subjected to greater regulation.

Interactive Advertising Bureau’s Dave Grimaldi urges marketers to act as, “The misuse of consumer data under this new CCPA regime could be the death knell for a company.” Going forward, businesses can expect greater scrutiny into data used for personalised marketing.

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