Data-driven insights will let marketers methodically spend across channels and locations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2020, 12:00 PM UTC

High quality, linked data and intelligence will be crucial going ahead.

This article states that in 2020 data science and analytics will come into “sharper focus” to let marketers optimally use budgets. Data-driven insights will guide marketers to better distribute spends across locations, channels and campaigns for improved performance. Additionally, it helps identify the best channels that provide marketing lift and produce real-time information.

California Consumer Protection Act (CCPA) that will come into effect on July 1, 2020 will help protect customers’ identity, build goodwill and structure strategies that promote customer autonomy. This will let marketers target the right consumers and eliminate irrelevant ones.

There could be a deeper examination of the kind of consumer insights data and technologies used to check the “health and wellness” of consumer intelligence data. Such data can influence equity valuations.  

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