Brands can leverage Instagram influencers to create bespoke video content for their brands

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2020, 6:35 PM UTC

72% of customers prefer videos for learning about a product or service.

This piece suggests brands can collaborate with influencers to create customized and cost-effective video content for their brands. Individual content creators, who are continually improving their video creation skills, get more effective engagement at a cheaper rate as opposed to bigger agencies.

Posting content like ‘behind the scene’ videos on Instagram stories as opposed to pictures can help brands better engage with their audiences. This piece says that less polished content tends to perform better on Instagram.

Video content has a higher chance of getting discovered as the app’s algorithm favours it. Videos can help brands form a closer relationship with their followers and drive better engagement leading to more conversions.

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