Advertisers and media companies collaborate to eliminate damaging online content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2020, 12:23 PM UTC

Unilever, Nestle and Procter & Gamble are a part of the collation.

At the World Economic Forum’s annual meet, the Global Alliance for Responsible Media announced an initiative to combat the flood of damaging content that’s regularly uploaded on the internet. Companies involved in this are Unilever, Nestle, Facebook, YouTube, P&G, Google and NBCUniversal.

The main aim of the coalition was to create a more “sustainable and responsible digital environment” that protects consumers, media industry and society. Luis Di Como, EVP of global media, Unilever highlighted the industry’s need and commitment to removing damaging content as it is critical to “create systemic change.”

As per Marc Pritchard, chief brand officer at P&G the time is right to create a modern media supply chain for the year 2030. This supply needs to be safe, efficient, transparent, accountable and properly moderated for everyone.

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