Data science can improve lead scoring and help businesses minimize waste

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 23, 2020, 10:31 AM UTC

40% of sales professionals identify ‘prospecting’ as the most challenging part of the sales process.

This piece suggests marketers should choose the relevant target audience using data analytics to maximize conversions. Utilizing accurate and useful data-backed insights will help marketers decide suitable budget allocation, minimize response time and reduce productivity loss.

Businesses should create marketing models using the right data sources to address the most vital issue in their campaigns. This will help them understand the factors that impact buyer behaviour and PPC conversions at a particular point of time in the campaign.

Marketers can also re-use their data for different types of data science models to build a ‘sustainable’ and ‘highly-effective’ analytics system. These models should notify them of any change and automatically pause the campaign when conversions drop below a certain point.

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[6 minute read]