It’s very important for companies to find and retain the right talent.
This article notes how cultivating a “fandom” helps companies improve their marketing and business. Brands must put employee’s needs above others and build a workplace environment that people will rave about.
It’s crucial for brands to find and retain the right talent, as a fandom mustn’t be limited to customers. Companies must focus on what their customers love, to build a distinctive brand.
The piece quotes Simon Sinek who states that the best businesses are those that know their “why”. This piece adds that a business that knows why it exists and why its customers buy in the first place is a “fanocracy”. Companies that place customers before anything else are more likely to dominate their competition in any industry.
[4 minute read]