Companies must focus on what their consumers love to build a distinctive brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 23, 2020, 9:57 AM UTC

It’s very important for companies to find and retain the right talent.

This article notes how cultivating a “fandom” helps companies improve their marketing and business. Brands must put employee’s needs above others and build a workplace environment that people will rave about.

It’s crucial for brands to find and retain the right talent, as a fandom mustn’t be limited to customers. Companies must focus on what their customers love, to build a distinctive brand.

The piece quotes Simon Sinek who states that the best businesses are those that know their “why”. This piece adds that a business that knows why it exists and why its customers buy in the first place is a “fanocracy”. Companies that place customers before anything else are more likely to dominate their competition in any industry.

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[4 minute read]