Businesses should employ conversion-focused end cards in their YouTube videos to increase views

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 23, 2020, 10:57 AM UTC

Leveraging banners and thumbnails can help brands promote products and services on their YouTube channels.

This piece suggests brands can use conversion-focused end cards, a type of popup appearing at the end of their YouTube videos, to achieve their marketing goals. But marketers should create a distraction-free background on their end cards and then add elements like playlists and subscription buttons for gaining more clicks and subscribers.

Marketers can also add a link to their end cards to drive traffic to their website. Investing in paid marketing methods like ads and influencer marketing can further help brands increase views and subscribers.

The author recommends businesses should add subtitles and captions to their YouTube videos to make them accessible to more viewers. Including the right keyword in video titles and descriptions can help videos rank higher and generate more views.

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[6 minute read]