Active approach towards content governance can help content developers deliver quality content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 23, 2020, 5:40 PM UTC

AI-powered content governance allows marketers to provide real business values like cost and resource savings.

This piece suggests marketers should employ an active content governance strategy to guide content creators towards creating quality content. Content governance process can provide transparency and help brands eliminate issues, gaps and challenges to help content developers produce engaging content aligned with the company’s unique brand and tone of voice.

Content governance powered by AI can help brands communicate in a clear and concise manner while automating a large percentage of their processes. It can further enable marketers to provide real business values like risk reduction, customer engagement and content clarity.

The author contends that content governance can help businesses avoid legal ramifications of content violations and manage their brand reputation. Marketers can also improve user-experience with a good content governance strategy.

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