85% of Gen Z will buy from familiar brands over new and non-mainstream ones.
This article cites a study by DeVries Global which found that 74% of Gen Z change what they think or focus on to keep up with what’s happening in the world around them. 40% of Gen Z report their life to be “inconsistent and unpredictable.”
The research reveals that happiness is a top priority for all generations. 69% of Gen Z said that they find comfort in familiarity, which could extend to familiar brands as well.
Value, familiarity and consistency are the top factors Gen Z consider when contemplating which brand to buy from. Where 76% of Gen Z are “loyal” to brands, about 51% are “committed” to one.
[4 minute read]