Sentiment analysis can help marketers prevent PR disasters in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 22, 2020, 7:13 PM UTC

Marketing Automation will continue to grow as a trend to help brands eliminate information silos.

This piece talks about the major trends that brands should apply to their marketing strategies in 2020. One of the major trends, sentiment analysis can help marketers understand what their customers think about their new products and services.

Sentiment analysis can help prevent PR disasters by taking customer suggestions about their services and making necessary changes in advance. Marketers can also include interactive content like quizzes and infographics to educate potential buyers and increase the on-site time.

Voice Search will continue to grow in 2020 as searchers are usually expected to speak longer queries instead of typing them. According to OC & C Strategy Consultants, voice commerce sales will reach $5 billion in the U.K and $40 billion in the U.S by 2022.

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