Diversifying content across multiple channels can help brands keep the audiences engaged

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 22, 2020, 11:37 AM UTC

Brands can implement new media types with the right content and the right format to enhance content marketing.

This article recommends brands should create diversified content across multiple channels to effectively reach out to their audiences and keep them intrigued. With Google and Facebook continuously changing algorithms, marketers should test out different content types to adapt to the changes.

Adopting and testing different content formats across channels can help brands effectively achieve their content goals. Businesses should look to provide a brief glimpse of the content for consumers who don’t want to spend too much time researching.

The author suggests that offering free content trials can help brands optimise their sales strategy and draw the attention of potential consumers. Marketers can further create videos and podcasts with a consistent storyline for creating an effective impact among their audiences.

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[4 minute read]