Companies must understand what digital adoption entails before opting for it

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 22, 2020, 2:34 AM UTC

Such adoption may lead to disrupting business processes and customer interaction.

This article states that many enterprise-level organisations are lagging behind in fully adopting digital solutions. What holds them back is that many business leaders don’t completely understand what digital adoption means. As per Forbes, 84% of businesses are failing at crucial processes.

Tamara Rosin, managing editor at WalkMe states that brands choose “cutting-edge technology,” then dive into implementation and only a few employees use that technology. Complex business processes may lead to drop off before the task is even complete, Rosin adds.

Digital adoption’s consequences can be “far-reaching” for business operations. The adoption of new digital may disrupt businesses and change processes for the employees. It could alter how businesses interact with customers.

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