Snibble, social-video ad content platform, to launch on 1 February

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2020, 1:58 AM UTC

It will be available with iOS and Android.

Snibble, “the first premium social-video platform” is set to launch with iOS on 1 February and with Android on 2 April in the US and Canada. Snibble looks to provide a brand-safe environment that could improve average engagement rates.

The platform’s current partners are AP, Bloomberg, Daily Motion, Reuters, SendtoNews, Screenplay, Verizon Media, Video Elephant, Jukin and WatchMojo. For its partners, the platform will run just one unskippable six-second pre-roll ad.

Gen Z and millennials have been identified as the target audience. Further, that platform would only feature top advertisers. Additionally, the company is looking to make video more accessible by making them “dead easy to share”.

Read the original article

[2 minute read]