Implementing AMP technology can help websites improve rankings by reducing loading time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2020, 5:00 PM UTC

According to Google, 53% of mobile visitors abandon a site that takes more than three seconds to load.

This piece suggests marketers should leverage Accelerated Mobile Pages (AMP) on their websites to boost their content strategy for 2020. AMP provides an open-source framework that can make the mobile experience faster resulting in seamless user experience.

Businesses can implement AMP to reduce bounce rates as well as increase their chances of conversions. Focusing on page load time and providing users with informative and relevant content can enhance engagement rates.

Including AMP in multi-channel content marketing can help marketers speed up their content on all kinds of devices. The author suggests brands should review their current load time and set up an AMP on the pages and content they want to accelerate.

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[5 minute read]