Publishing content consistently on YouTube can create a loyal follower base

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 11:22 AM UTC

Optimising existing videos can let videos show up in Google search results.

This article states that YouTube is far more than just an entertainment platform. It can help brands get discovered easily just by hosting videos on channel. Optimising existing YouTube videos can help them show up in Google search results.

Publishing consistent content can let the brand create a loyal following, increase subscribers and grow potential customers. The article shares that one billion hours of YouTube content is being consumed each day, so, brands must ensure to regularly provide viewers new content to watch.

YouTube is a great platform to consider for ad campaigns. YouTube mobile ads are 84% more likely to capture attention than TV ads. If ads are non-skippable, viewers sit through them, rather than changing over to another channel.

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