People are moving from using public-facing social media to private social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 10:32 AM UTC

Gaming is becoming the new social experience for younger people.

As per the author, over the next five years, a shift away from social media news feed could be expected. The piece states that it may cease to exist in that time period. This could be because users are increasingly moving from public-facing social media to private social media like texts, DMs and private groups.

How social media is consumed is being steered by younger people’s. This means more one-to-one interactions and less of comments on posts on Facebook or Twitter. Gaming is also an increasingly emerging trend.

The more time people spend on gaming, the lesser time they are spending on platforms such as Facebook and Instagram. The author highlights that “the ingredients are definitely there” for social media news pages “to lose relevance”.

Read the original article

[3 minute read]